Job title: Senior Brand Manager
Job type: Permanent
Emp type: Full-time
Industry: FMCG
Expertise: Sales & Marketing
Skills: Brand management Brand Manager Integrated marketing communication Media management advertising
Salary type: Monthly
Location: Sucat, Parañaque City
Job published: 2020-03-23
Job ID: 32778

Job Description


  • You will collaborate with Consumer Insights team to extract relevant consumer insights.
  • You will lead application of insights to brand planning process and actions that will drive competitive advantage for their brand.
  • You will constantly monitor the competitive environment and translate knowledge into brand plans that will create competitive advantage for their brand.
  • You will lead the 5 phases of Marketing Strategy Framework for the brand.
  • You will understand how the brand fits into the portfolio in developing the brand strategies.
  • You will ensure all brand program aspects are consistent with agreed Brand Foundations.
  • You will define brand Product Quality Strategy, Packaging Strategy and Pricing Strategy.
  • You are responsible for measuring and monitoring the brand performance ongoing.
  • You will recommend action plans & course-corrects when consumer, competitive or external environment changes.
  • You will lead the development of Integrated Marketing Communication (IMC) plan against the brand.
  • You will lead all aspects of advertising and media planning for the brand.
  • You will ensure integrity of consumer communication activities within the overall brand strategy.
  • You will initiate and own Creative Development Strategy and advertising process for their brand.
  • You are accountable for packaging design and execution and ensure fit within overall brand strategy.
  • You will contribute to agency management briefing and evaluation process.
  • You will share IMC communications and results with Regional staff on selected growth platforms.
  • You are accountable to deliver brand P&L in line with business objectives.
  • You will lead all marketing inputs into the Original Budget (OB) and Mid-Year Update (MYU) for their brand(s).
  • You will provide quality input into financial forecasting for their brand(s).
  • You will understand the brand’s overarching strategies and how they apply to their brand.
  • You will lead development of brand strategies for their particular brand.
  • You have the ability to set priorities, make tradeoffs and have clear focus.
  • You will own innovation to drive growth/sustainability of their brand (both base business innovation and NPD platforms).
  • You will develop near-term innovation funnel for their brand.
  • You will ensure that all projects related to the brand are delivered effectively.
  • You will develop project management capability of the project teams.
  • You will prioritize brand projects and allocate resources appropriately.
  • You will collaborate with Sales to leverage shopper and customer insights into stronger brand plans, and to develop clear brand priorities and objectives by channel.
  • You will understand the evolving channel dynamics and applies to brand plans.
  • You will understand all relevant policies of the brand, including marketing policies to kids, compliance requirements and procedures.
  • You will take ownership of the effectiveness of the cross-functional team.
  • You will create a winning brand team, and manage talent through effective recruitment, development, coaching and advancement planning.
  • You will accurately assess brand team and provide constructive and effective feedback on Strengths and Development Opportunities through formal MAP (Managing and Appraising Performance) and informal feedback.



  • You are a college graduate with a bachelor’s degree, preferably from top universities.
  • You are adept in Microsoft Office applications, especially Word, Excel, and PowerPoint with strong presentation skills.
  • You are a professional with at least 8 years of experience in consumer marketing, preferably within the Fast-Moving Consumer Goods or Consumer Food industries. And you also have experienced working across functions in a manufacturing company.
  • You are knowledgeable in media management and advertising development process.
  • You are an excellent communicator with proven leadership skills.
Apply with indeed Apply with linkedin
File types (doc, docx, pdf, rtf, png, jpeg, jpg, bmp, jng, ppt, pptx, csv, gif) size up to 5MB
File types (doc, docx, pdf, rtf, png, jpeg, jpg, bmp, jng, ppt, pptx, csv, gif) size up to 5MB