Job title: Subscription Manager
Job type: Permanent
Emp type: Full-time
Industry: Consultancy
Expertise: Consulting
Salary type: Monthly
Location: BGC, Taguig City
Job published: 2021-10-07
Job ID: 33956

Job Description

KEY RESPONSIBILITIES
You will:

  • Create digital subscriptions strategy, planning and execution across the subscriber lifecycle 
  • Develop strategy to identify, reach, convert & retain new subscribers 
  • Deliver retention plans, acquisition plans, and campaigns & analysis 
  • Use the full marketing mix to implement campaigns that effectively aid subscription numbers 
  • Monitor marketing campaigns and their effectiveness 
  • Manage, execute, and analyze all aspects of circulation including new subscriptions, renewals, complimentary subscriptions
  • Work closely with the Marketing Team on quarterly subscription goals and execute daily, weekly, monthly tactics to grow digital subscribers
  • Actively monitor retention rates and identify and execute best practices for retention 
  • Coordinate subscriber-related business processes between marketing and operations team, and all communications with subscribers welcome letters to new subscribers, and fulfill subscriptions offers.
  • Be the central point of contact for subscription activity and respond to all subscription enquiries.
  • Maintain subscriptions database, keeping accurate and detailed records.
  • Collate and monitor subscriptions feedback from readers, informing the editorial and production teams as necessary.
  • Create campaign strategy, planning and analysis.

QUALIFICATIONS & REQUIREMENTS:

  • A college graduate with a bachelor's degree.
  • Has 2-3 years of experience in subscription marketing/manager 
  • Experienced in media or online publishing and in working with databases. 
  • Proficient in Microsoft programs, other subscription database management tools/systems 
  • An excellent and collaborative communicator with strong marketing knowledge and analytical ability 
  • Has a proven consumer performance marketing track record

Work Schedule: Mid shift

Work Setup: Work from home (WFH)