Job title: Associate Brand Manager (Oil)
Job type: Permanent
Emp type: Full-time
Industry: FMCG
Expertise: Marketing
Salary type: Annual
Location: Pasay City
Job published: 2021-10-15
Job ID: 34004

Job Description

KEY RESPONSIBILITIES:

You will:

  • Responsible for delivering key business objectives (sales, profit, share) of assigned brand/s or category through robust consumer marketing.
  • Analyze root cause factors from data, experience and judgment and converting that knowledge into timely and actionable decisions.
  • Data sources may include market, consumer, industry and economic information (eg. Nielsen, Kantar, Internal shipments, customer data, competitive activities).
  • Develop Brand Positioning, Strategic Plan/OGSM, Portfolio Strategy, annual business plans, re-estimate/contingency plans
  • Manage the New Product Development Process from ideation to commercialization to build the company's product portfolio and competitiveness.
  • Work with internal and external partners and develop and execute integrated multi-channel communications (PR, media, BTL) that connect Brand Positioning, Communication Strategy, and Creative Execution with our target consumers.
  • Conceptualize, implement & evaluate consumer promotions (in/out of store) that are aligned with brand strategy.
  • Identify knowledge gaps, interpret market research results and enrich our understanding of consumer/shopper motivations, beliefs and behaviors in order to develop marketing plans that build brand and commercial equity.
  • Organize and manage resources to deliver the required project output within a defined scope, quality, time and cost constraints.
  • Develop and implement pricing strategies and programs for the brand assigned, based on knowledge of competitive price positioning and trade’s retail pricing practices.
  • Create marketing assets that are utilized at the account level to motivate shoppers in that account to buy our products.
  • Work with principals in creating and executing annual business plans and provides information needed.


JOB QUALIFICATIONS:

  • College Degree, preferable in business, marketing, advertising
  • 2+ years of experience, preferably in consumer marketing
  • Experience working on Brand Execution, Brand Communication, Business Analysis
  • With strong commercial and entrepreneurial outlook
  • Strong communication, analytical and problem solving skills
  • Demonstrates ability to work well with cross functional teams
  • Strong organizational and planning skills with the ability to multi-task and prioritize
  • High sense of urgency

Work Schedule: Dayshift

Work Setup: Blended WFH