Job title: Brand Manager - Home Care
Job type: Full-Time
Emp type: Full-time
Industry: Consumer Retail
Functional Expertise: Research and Development Sales & Marketing
Skills: Internal & External Collaboration Budget Planning & Monitoring Excellence in Planning & Execution Brand & Project Management Strategic Thinking
Location: Quezon City
Job published: 2023-10-16
Job ID: 37096

Job Description

Job Description:

Spearheads consumer ideation, crafting the entry strategy, product development, go-to-market strategy, and integrated marketing plans to ensure new products can generate awareness, conversion, and retention among dealers and end consumers. The role is also tasked with ensuring on-time the launch of new products that deliver against targets and generate profitability. 

 

KEY RESPONSIBILITIES

You will:

  • Develop brand strategy, roadmap, and craft marketing plans aligned to strategy. Recommends new go-to-market strategies to help create brand demand/credibility and deepen consumer engagement and innovation roadmap.
  • Identify best practices, seek out innovative ideas, and use them as a springboard for brand planning.
  • Develop, implement, and manage assigned new products, mindful of the timetables, and driven by a deep understanding of consumer needs, company strategic goals, and financial hurdles.
  • Analyze market intelligence data as input for brand plans. Identifies and summarizes industry trends and implications for the brand. Analyzes products and competitive brands to recommend how to gain a competitive edge and brand differentiation.
  • Ensure and deliver quality initiatives and executions of the assigned new products and do post evaluations to assess performance vs targets and identify key learnings, and corrective actions.
  • Integrate marketing plans with budgets to establish sales, market shares, and profitability targets
  • Assess and objectively substantiate the value of marketing campaigns, programs, and initiatives to better measure and manage marketing investments and deliver business results.

QUALIFICATIONS:

  • College graduate in Marketing, Business Administration, or any related course.
  • At least 5 years of related work experience and good fundamentals in end-to-end brand management and new product development.
  • Preferably from an FMCG company that has handled similar categories (skincare/beauty/health/food).
  • Highly strategic, adept at analyzing market data, spotting trends, and identifying appropriate action plans.
  • Experience in Digital marketing and E-commerce.
  • Experience in spearheading a new product launch.

Work Schedule: Onsite, Regular Shift

Work Location: Quezon City