The Paid Media Lead drives customer acquisition by managing advertising channels, optimizing ROI-driven campaigns, and overseeing affiliate strategy and budget allocation.

KEY RESPONSIBILITIES 

You will: 

• Lead end-to-end paid media strategy, including budget planning and channel management
• Monitor performance metrics to refine bidding strategies, creative assets, and audience targeting
• Manage the technical setup and maintenance of paid media tracking systems
• Collaborate with analytics teams on attribution modeling and performance insights
• Stay informed on the latest updates and best practices across ad platforms

QUALIFICATIONS & REQUIREMENTS: 

• You must have at least 5 years of experience in performance marketing. Experience in iGaming, sportsbook, or online casino preferred
• You must have advanced knowledge of Meta Ads, Google Ads, TikTok Ads, and programmatic tools.
• You must have strong skills in data analysis and campaign optimization. Affiliate or performance tracking background is a plus

 Work Schedule: Regular shift (8 am – 5 pm) 

Work Setup: Onsite, Quezon City

This position transforms raw data into strategic insights, driving improvements across acquisition, engagement, and retention efforts.

 KEY RESPONSIBILITIES 

You will: 

• Manage marketing data pipelines and maintain performance dashboards
• Conduct weekly analysis of paid media, CRM activities, and promotional campaigns
• Uncover optimization opportunities by examining trends and running tests
• Collaborate with cross-functional teams to establish KPIs and develop reporting frameworks

 QUALIFICATIONS & REQUIREMENTS: 

• You must have a Bachelor’s degree in Data Analytics, Marketing, Business, Statistics, or a related field.
• You must have at least 2-4 years in analytics, preferably marketing-focused. Experience in iGaming or e-commerce analytics is a plus
• You must have experience in data visualization tools (e.g., Looker, Tableau, GDS)
• You must have strong SQL or Excel/Google Sheets proficiency

 Work Schedule: Regular shift (8 am – 5 pm) 

Work Setup: Onsite, Quezon City

The Media Head (ATL & Digital Media) is responsible for developing and executing a strategic, innovative, and performance-driven media plan across Above-the-Line (ATL) and Digital channels. This role ensures the brand’s media investments deliver maximum ROI while keeping the company at the forefront of media innovations. The ideal candidate will have a strong understanding of both traditional and digital media landscapes, possess a passion for experimenting with emerging platforms, and lead a team that thrives on data-driven decisions and creative excellence.

KEY RESPONSIBILITIES:

You will:

Media Strategy & Planning

• Develop and execute an integrated media strategy across ATL (TV, Radio, Print, OOH, Cinema) and Digital Media (Social, Search, Display, Programmatic, Video, Influencer Marketing, etc.).
• Lead the research, identification, and implementation of emerging media trends, technologies, and platforms.
• Ensure media strategies are aligned with business objectives and brand positioning.
• Collaborate with cross-functional teams (Creative, PR, Brand, and Data Analytics) to deliver holistic marketing campaigns.

Innovation & Experimentation

• Drive a culture of experimentation in media planning by constantly testing new platforms, formats, and ad technologies.
• Establish relationships with media partners, startups, and technology firms to gain early access to beta programs and new ad solutions.
• Evaluate and pilot AI-driven media buying, personalization, and automation tools to enhance efficiency.
• Leverage emerging technologies such as AR/VR, voice search, and connected TV for innovative brand activations.

Budgeting & ROI Optimization

• Develop, allocate, and manage media budgets across ATL and digital channels.
• Continuously optimize media spend through data-driven insights and performance analysis.
• Establish benchmarks and key performance indicators (KPIs) to measure campaign success.
• Negotiate with media vendors, agencies, and technology providers to secure the best rates and value.

Media Buying & Execution

• Oversee end-to-end media buying and execution across ATL and digital platforms.
• Ensure seamless media placements and creative adaptations for different formats and channels.
• Manage relationships with media agencies and vendors to drive best-in-class execution.
• Implement data-driven audience targeting strategies for precision media buying.

Performance Monitoring & Analytics

• Implement robust measurement frameworks for tracking the effectiveness of media campaigns.
• Analyze and report on media performance, ensuring continuous learning and optimization.
• Use tools such as Google Analytics, Meta Business Suite, DSP platforms, and Media Mix Modeling to measure impact.
• Stay ahead of data privacy regulations (GDPR, CCPA) and ensure media strategies comply with evolving standards.

Team Leadership & Development

• Lead, mentor, and inspire a team of media planners, buyers, and analysts.
• Foster a high-performance culture by ensuring continuous learning and development within the team.
• Build strong partnerships with internal stakeholders to align media efforts with business goals.

Partnerships & Collaboration

• Establish strong relationships with media agencies, publishers, and platform representatives.
• Collaborate with creative teams to ensure media plans are executed with engaging and impactful storytelling.
• Work closely with sales and business development teams to support revenue-generating media strategies.

QUALIFICATIONS:

• Bachelor’s or Master’s degree in Marketing, Advertising, Business, or related field.
• 8+ years of experience in media planning, buying, and strategy across ATL and digital media.
• Strong understanding of media landscapes, trends, and emerging platforms.
• Proven ability to drive innovation and experiment with new media formats.
• Expertise in performance marketing, data analytics, and audience targeting.
• Excellent leadership, negotiation, and stakeholder management skills.
• Proficiency in media planning tools such as Nielsen, ComScore, Google Analytics, Meta Ads Manager, DSPs, and programmatic platforms.
• Ability to thrive in a fast-paced, constantly evolving media environment.

WORK SCHEDULE: Hybrid, Regular Shift

WORK LOCATION: Pasig City

KEY RESPONSIBILITIES

You will:

• Coordinating with Clients (primary for East Cluster including Philippines, Vietnam, and Cambodia; secondary to other Clusters with spare capacity), agencies and internal teams, resolving problems quickly and communicating effectively
• Work on adaptation campaign works, including coordination between Client/agency and Business Affairs team from the Philippines.
• Strive for better client and stakeholder relations
• Work closely with Account Managers and Senior Account Managers on P&L, forecast and budgeting.
• Handle all aspects of client campaigns from planning through to delivery
• Manage and monitor timelines and deadlines, set realistic client expectations, proactively chase and interrogate delays 
• Escalate issues to the  (Account Manager, Group Account Director, and Senior Account Manager)
• Demonstrate a clear understanding of brand
• Distribute contact reports and agendas
• Manage multiple numbers of jobs and projects at any one time, all at different stages and with other requirements.
• Liaise with the Team, transcreation team and studios, ensuring all stakeholders are kept up-to-date on the progress of their work
• Liaise with various creative agencies to source master artwork and resolve queries and issues
• Proven ability to make informed decisions and problem-solve based on sound knowledge • Book and schedule work for the studio and ensure timelines are on track and met and work produced is of the highest standard. 

QUALIFICATIONS & REQUIREMENTS:

• At least 3+ years in an advertising/production environment, including ASC clearance
• Exposure in print projects (OOH, KVs, ATL), Digital (social media & web), and Production (shoots, commercials, videos)
• Strong numeracy skills
• Sound technical understanding of client requirements
• Prioritization, time management and attention to detail
• Focusing on continuous improvement, delivering excellent quality and high levels of customer service
• Resilience and ability to work under pressure
• Excellent negotiation and problem-solving skills
• Strong interpersonal skill 

Work Schedule: Regular shift 
Work Setup: Hybrid