The Marketing Manager is responsible for generating a high volume of qualified leads for Student Placement and IELTS services in the Philippines. This role plays a critical part in achieving revenue and profit targets by collaborating with regional and country leadership teams, as well as office managers, to develop and implement strategic marketing initiatives.

Additionally, the Marketing Manager will lead the local marketing team to ensure the effective execution of campaigns and initiatives that drive business success.

KEY RESPONSIBILITIES 

You will: 

• Develop and execute comprehensive marketing strategies to achieve student placement and IELTS targets.
• Implement multi-channel campaigns to optimize lead generation and engagement.
• Oversee lead generation efforts, identifying new opportunities to enhance marketing reach.
• Provide strategic recommendations to the Country Director on expanding marketing activities.
• Plan, coordinate, and execute events, including promotional campaigns, booth designs, and on-ground event management.
• Align event strategies with brand positioning and business goals.
• Develop and implement SEO/SEM strategies to improve the online presence.
• Maintain and update the local website while leveraging digital marketing tools for student engagement.
• Work with office managers to design and execute targeted outreach programs for institutional partnerships.
• Create engaging and high-quality marketing content within budget constraints.
• Manage content development processes to ensure accuracy and effectiveness.
• Identify and manage third-party vendors and agencies to enhance marketing outcomes.
• Foster strong partnerships to ensure the timely delivery of marketing materials.
• Utilize CRM tools and Google Analytics to track and evaluate marketing performance.
• Monitor lead generation data and address issues to improve lead quality and conversion rates.
• Develop and implement PR strategies that align with business needs and enhance brand reputation.
• Maintain strong communication with South Asia offices to leverage regional marketing resources and best practices.
• Lead, mentor, and motivate the local marketing team to drive high performance and business success.
• Oversee and participate in various projects, such as establishing a country-level call center for lead qualification or implementing marketing best practices across different locations.

QUALIFICATIONS & REQUIREMENTS: 

• You must be a college graduate of Marketing, Communications, or any related course. 
• You must have at least 5 years of leadership experience in full-cycle marketing management in a multinational organization.
• You must have actual work experience in business planning and multi-channel strategy, lead generation, event marketing management, digital marketing, marketing content creation, public relations, analytics and reporting, project management, and team/people management.
• You must have at least 3 years of team management experience with about 10 or more people of diverse roles.
• You must have excellent communication skills across verbal, written, and non-verbal formats, including presentations. 

 Work Schedule: Regular shift (8 am – 5 pm) 

Work Setup: Full Remote