The Product Manager is involved in driving the achievement of sales targets, ensuring sales growth, and increasing market share for assigned brands. He/She is responsible for implementing marketing programs within the approved advertising and promotions budget and meeting income contribution goals for the assigned brands.
KEY RESPONSIBILITIES
You will:
- Develop and implement a comprehensive 360-degree communication strategy to effectively convey the brand's story, enhance its positioning, and foster brand awareness, image, and loyalty.
- Take full ownership of key brand performance indicators, including Net Sales, Market Share, Growth, Advertising & Promotions (A&P), and overall brand contribution.
- Manage the brand's Profit & Loss (P&L) responsibilities, ensuring efficient resource allocation across various functions.
- Prepare business reviews, promotional budgets, and detailed brand plans.
- Collaborate with sales and trade teams to ensure seamless execution of brand plans.
- Ensure digital activations are strategically aligned with brand objectives and effectively target specific audiences.
- Coordinate with Sales, Trade, Media Agencies, Digital Partners, Event Activations, Medical Governance, Regulatory, Compliance, and Supply Chain teams.
- Drive new product development, market research, and successful product launch strategies.
- Oversee the management of the brand's e-commerce presence and social media platforms.
- Conduct disease and product training sessions for field teams during inductions and annual meetings.
- Engage in regular fieldwork and build relationships with Key Opinion Leaders (KOLs).
QUALIFICATIONS & REQUIREMENTS:
- You must have a bachelor’s degree in Pharmacy, Life Sciences, Marketing, or a related field.
- You must have proven experience of at least 3 years in product management within the pharmaceutical or healthcare industry.
- You must have hands-on experience with consumer healthcare or OTC (over-the-counter) brands.
- You must have a strong understanding of the pharmaceutical and healthcare industry, including regulatory requirements and market dynamics.
- You must be knowledgeable of product lifecycle management, brand positioning, and marketing strategies.
- You must be excellent in analytical skills for market analysis, sales forecasting, and tracking brand performance metrics.
- You must have exceptional communication, presentation, and interpersonal skills to work effectively with cross-functional teams.
Work Schedule: Regular day shift
Work Setup: Onsite – BGC, Taguig City (with field work function)
Location: | Taguig City |
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Job type: | Full-Time |
Emp type: | Full-time |
Job published: | 2024-11-21 |
Job ID: | 41159 |