KEY RESPONSIBILITIES
You will:
- Take the lead in developing, executing, and managing brand and trade marketing strategies.
- Implement brand activation initiatives, including event sponsorships and product sampling.
- Drive trade marketing programs such as promotions, merchandising, visibility campaigns, sampling activities, and staff engagement for both on-premise and off-premise channels.
- Manage event marketing efforts, supporting both marketing and sales objectives.
- Monitor and analyze brand performance metrics, including sales, profitability, and brand health indicators.
- Handle product registration and fulfill other regulatory or administrative requirements for assigned brands.
QUALIFICATIONS & REQUIREMENTS:
- You must be a bachelor’s degree graduate of any business program, or related course.
- You must have at least 3 years of relevant experience in brand and trade marketing, preferably handling beverages or bottled products.
- You must have a strong background in developing and executing brand and trade marketing strategies.
- You must have experience in below-the-line activations, including event sponsorships and product sampling.
- You must have proven expertise in trade marketing programs such as promotions, merchandising, visibility campaigns, and staff engagement for on-premise and off-premise outlets.
- You must have knowledge and experience in event marketing for both marketing and sales objectives.
- You must have the ability to monitor and analyze brand performance metrics, including sales, profitability, and brand health indicators.
- You must be familiar with product registration processes and other regulatory requirements for brand compliance.
- You must have excellent communication, organizational, and project management skills.
Work Schedule: Regular day shift (8 am – 5 pm)
Work Setup: Onsite and field work – Marikina City
| Location: | Marikina City |
|---|---|
| Job type: | Full-Time |
| Emp type: | Full-time |
| Job published: | 2026-01-13 |
| Job ID: | 48692 |