Job Description

The position is responsible for developing and executing marketing strategies that strengthen brand visibility, promote products and services, and support business growth. It manages the planning and implementation of marketing campaigns, corporate events, product launches, trade shows, and promotional initiatives. The role oversees digital and traditional marketing activities, ensures brand consistency across all touchpoints, manages the marketing budget, and collaborates with sales and internal departments to achieve organizational objectives. It also leads the marketing team, drives capability development, and ensures performance excellence.

KEY RESPONSIBILITIES:

• Develop and execute comprehensive marketing strategies aligned with organizational goals.
• Identify market trends, customer insights, and competitive movements to guide business growth initiatives.
• Implement innovative marketing campaigns to effectively promote products and services.
• Ensure consistent brand management across all marketing channels, materials, and subsidiaries.
• Maintain and enforce corporate branding guidelines across all touchpoints.
• Plan, organize, and oversee corporate events, product launches, trade shows, and promotional activities.
• Coordinate event logistics, including venue preparation, materials, vendor management, scheduling, and post-event evaluations.
• Represent the company at industry events and networking engagements to enhance brand visibility and partnerships.
• Manage digital marketing initiatives, including SEO, social media, email marketing, and website activities.
• Oversee traditional marketing efforts such as print advertising, sponsorships, and promotional campaigns.
• Evaluate marketing campaign performance using analytics and adjust strategies to optimize results.
• Develop and implement public relations strategies, including press releases, media relations, and crisis communications.
• Build partnerships and collaborations with key industry stakeholders.
• Conduct market research to understand customer needs, preferences, and behavior.
• Analyze competitor strategies and recommend actions to maintain competitive advantage.
• Utilize data-driven insights to maximize marketing ROI and strategic impact.
• Prepare and manage the marketing budget, ensuring effective and efficient resource use.
• Track KPIs and provide regular performance reports to management.
• Refine marketing plans based on results, feedback, and changing market dynamics.
• Lead, mentor, and manage the marketing team to foster a collaborative and high-performing work environment.
• Provide training and development opportunities to enhance skills and team capability.
• Coordinate with sales, operations, and other departments to align marketing initiatives with business objectives.
• Maintain strong working relationships with vendors, partners, and agencies supporting marketing activities.
• Ensure compliance with branding, quality standards, and company policies.
• Perform other duties as assigned by management.

QUALIFICATIONS & REQUIREMENTS: 

• You must have a bachelor’s degree in Marketing, Business Administration, Communication, or a related field (a Master’s degree in Marketing or an MBA is preferred).
• You must have at least 5 years of managerial experience in marketing, ideally in FMCG, retail, or related industries.
• You must have a strong understanding of digital and traditional marketing channels.
• You must have proven knowledge of marketing strategies, market research, and consumer behavior.
• You must have hands-on experience planning and executing corporate events, product launches, trade shows, and promotional campaigns.
• You must have experience in digital marketing, social media management, and campaign execution.
• You must have the ability to analyze marketing metrics, measure campaign performance, and evaluate ROI.
• You must have strong leadership, communication, negotiation, and presentation skills.
• You must be capable of coordinating multiple events and campaigns simultaneously.
• You must be willing to work flexible hours for events.
• You must have a valid driver’s license and the ability to drive a 4‑wheel vehicle.

Work Schedule: Regular shift (8 am – 5 pm) 

Work Setup: Onsite – Makati City