Job Description

Responsible for driving the enterprise's brand marketing strategy to achieve market development, customer portfolio growth, and profitability objectives. This role involves leading the formulation, development, and execution of branding strategies, including advertising and creative management, to effectively reach and resonate with target markets..

KEY RESPONSIBILITIES

You will:

• Develop and implement robust product and institutional branding strategies.
• Provide strategic recommendations on brand initiatives based on data-driven insights.
• Guide market research, customer data analysis, and competitive analysis to evaluate marketing campaigns and strategies.
• Lead customer insighting efforts to ensure strategic brand leadership.
• Regularly update branding plans to align with market trends and key customer insights.
• Lead segmentation efforts using business intelligence and address data gaps.
• Evaluate segment attractiveness and identify viable target markets.
• Define and direct positioning strategies to deliver effective value propositions across various go-to-market scenarios.
• Translate strategic intent into actionable branding projects and campaigns.
• Develop and implement advertising strategies in partnership with creative teams and agencies.
• Monitor and report on campaign effectiveness, making adjustments as necessary to meet branding objectives.
• Lead and engage the branding team in setting priorities and achieving performance goals.
• Review and guide team members' work output to meet performance objectives.
• Facilitate ongoing professional development through training, mentoring, and feedback.

QUALIFICATIONS

You will:

• Minimum of 15 years in Brand Management, specifically within industries such as Oil and Gas, and Commodities.
• Bachelor's degree required; an MBA is a plus.
• Proven experience in leading and managing teams.
• Strong understanding of market trends and brand development in the specified industries.
• Strong analytical skills, data-driven decision-making, creative execution, and commercial acumen.
• Must be collaborative and an excellent communicator.

Work Schedule: Monday - Friday; Hybrid.

Work Location: Pasig, City