Job Description

The Product Manager is involved in driving the achievement of sales targets, ensuring sales growth, and increasing market share for assigned brands. He/She is responsible for implementing marketing programs within the approved advertising and promotions budget and meeting income contribution goals for the assigned brands.

KEY RESPONSIBILITIES 
You will: 

• Develop and implement a comprehensive 360-degree communication strategy to effectively convey the brand's story, enhance its positioning, and foster brand awareness, image, and loyalty.
• Take full ownership of key brand performance indicators, including Net Sales, Market Share, Growth, Advertising & Promotions (A&P), and overall brand contribution.
• Manage the brand's Profit & Loss (P&L) responsibilities, ensuring efficient resource allocation across various functions.
• Prepare business reviews, promotional budgets, and detailed brand plans.
• Collaborate with sales and trade teams to ensure seamless execution of brand plans.
• Ensure digital activations are strategically aligned with brand objectives and effectively target specific audiences.
• Coordinate with Sales, Trade, Media Agencies, Digital Partners, Event Activations, Medical Governance, Regulatory, Compliance, and Supply Chain teams.
• Drive new product development, market research, and successful product launch strategies.
• Oversee the management of the brand's e-commerce presence and social media platforms.
• Conduct disease and product training sessions for field teams during inductions and annual meetings.
• Engage in regular fieldwork and build relationships with Key Opinion Leaders (KOLs).

 QUALIFICATIONS & REQUIREMENTS: 

• You must have a bachelor’s degree in Pharmacy, Life Sciences, Marketing, or a related field.
• You must have proven experience of at least 3 years in product management within the pharmaceutical or healthcare industry.
• You must have hands-on experience with consumer healthcare or OTC (over-the-counter) brands.
• You must have a strong understanding of the pharmaceutical and healthcare industry, including regulatory requirements and market dynamics.
• You must be knowledgeable of product lifecycle management, brand positioning, and marketing strategies.
• You must be excellent in analytical skills for market analysis, sales forecasting, and tracking brand performance metrics.
• You must have exceptional communication, presentation, and interpersonal skills to work effectively with cross-functional teams.

Work Schedule: Regular day shift

Work Setup: Onsite – BGC, Taguig City (with field work function)