Job title: Senior Brand Manager
Job type: Full-Time
Emp type: Full-time
Industry: Fast-moving Consumer Goods (FMCG)
Functional Expertise: Sales & Marketing
Skills: brand management marketing sales
Location: Quezon City
Job published: 2026-10-05
Job ID: 53937

Job Description

The position is responsible for leading brand and product management initiatives to drive sales growth, market share, profitability, and long-term brand equity. It develops and executes marketing strategies based on consumer insights, market intelligence, and business objectives while ensuring strong brand positioning and competitive advantage. The role oversees product portfolio performance, leads cross-functional marketing initiatives, and manages a team to deliver impactful campaigns, successful product launches, and sustainable business growth.

KEY RESPONSIBILITIES 
You will: 

  • Develop and execute comprehensive brand and marketing strategies that support sales, market share, and profitability targets.
  • Lead the planning, implementation, and evaluation of marketing programs, including promotions, advertising, pricing, public relations, events, and product launches.
  • Monitor brand performance, market trends, consumer behavior, and competitive activities to identify growth opportunities and recommend strategic actions.
  • Drive brand positioning, communication, and messaging to ensure consistency across all consumer touchpoints.
  • Lead product management activities, including new product development, product enhancements, portfolio management, and lifecycle planning.
  • Conduct market and consumer research to gain actionable insights into purchasing behavior, market opportunities, and emerging trends.
  • Evaluate the effectiveness of marketing campaigns, promotional activities, and investments, and implement improvements to maximize return on investment.
  • Collaborate with Sales, Trade Marketing, R&D, Supply Chain, and external partners to ensure effective execution of product and brand initiatives.
  • Monitor and manage the profitability performance of assigned brands and product categories.
  • Manage marketing budgets and ensure efficient utilization of resources while maintaining cost controls.
  • Prepare business reviews, marketing reports, presentations, and strategic recommendations for senior management.
  • Lead, coach, and develop marketing team members to strengthen capability, succession readiness, and overall team performance.
  • Promote a culture of innovation, accountability, collaboration, and continuous improvement within the marketing team.

QUALIFICATIONS & REQUIREMENTS: 

  • You must have a bachelor's degree in Marketing, Business Administration, Management, or a related field.
  • You must have at least 5 years of solid product or brand management experience within the FMCG, food, beverage, or consumer goods industry.
  • You must have at least 3 years of experience in a supervisory or leadership role.
  • You must have strong experience in brand strategy, product development, marketing communications, consumer insights, and market analysis.
  • You must have experience managing product launches, promotional campaigns, advertising initiatives, and brand-building programs.
  • You must have strong analytical, commercial, and financial acumen, including experience monitoring product profitability and marketing investments.
  • You must have excellent project management and cross-functional collaboration skills.
  • You must be proficient in Microsoft Office applications, particularly Excel, PowerPoint, and Word.
  • You must have excellent communication, presentation, leadership, and stakeholder management skills.
  • You must be creative, results-oriented, highly organized, and capable of working effectively in a fast-paced business environment.

Work Schedule: Flexible schedule

Work Setup: Hybrid - Quezon City