Job Description

Key Responsibilities:

• Lead social listening initiatives and deliver trend analyses that inform proactive reputation management and strategic engagement.
• Optimize use of enterprise social media platforms and advanced tools (e.g., Sprout, Press Ganey) to enhance brand presence and audience interaction.
• Develop and oversee high-impact, multi-platform content strategies (Facebook, Instagram, LinkedIn, X, YouTube) that strengthen community relationships and align with organizational priorities.
• Drive paid social media campaigns through expert-level media planning, real-time optimization, and comprehensive performance reporting.
• Interpret advanced analytics and KPIs to generate actionable insights that improve engagement and campaign ROI.
• Champion innovation by integrating emerging technologies and trends into social media strategies to maintain competitive advantage.
• Ensure governance and compliance by maintaining accurate documentation, reporting, and workflow management through platforms such as Workfront.
• Partner with senior marketing leaders and cross-functional teams to align social media initiatives with enterprise-level campaigns and strategic objectives.
• Enforce social media governance frameworks, including content approval processes and compliance standards
• Integrate social SEO best practices into content planning (keyword mapping, semantic hashtags, alt text, captions) to improve discovery across platforms and search engines
• Establish cross-linking strategies between social posts, blogs, physician profiles, and service pages to strengthen domain authority and topical relevance
• Utilize audience segmentation and behavioral analysis to refine targeting and maximize engagement across diverse demographics.
• Mentor and train junior team members on advanced social media practices, tools, and analytics methodologies

Qualifications:

• Bachelor's Degree in one of the following areas: Marketing, Communications, Business Administration, or a related field (required)
• 3 years of experience in Creative Services, Marketing or Communications
• Experience in the Health Sector
• Ability to convey ideas clearly and persuasively in both written and verbal formats.
• Understands stakeholder needs and tailors messaging to meet those requirements.
• Works effectively with cross-functional teams, designers, and external partners.
• Generates fresh, engaging content ideas and embraces emerging trends.
• Comfortable adjusting strategies to meet evolving priorities and platforms.
• Maintains accuracy and consistency across all content and channels.
• Prioritizes tasks and meets deadlines in fast-paced environments.
• Crafts messages that resonate emotionally with diverse audiences.
• Takes ownership of deliverables and ensures quality outcomes.
• Has deep integrity and holds personal and professional values consistent with BSMH’s mission, vision and values.
• Deep understanding of platform-specific best practices (Facebook, Instagram, LinkedIn, X, YouTube, etc.).
• Proficient with Google analytics or social insights dashboard, Sprout or social media administration tool, Press Ganey or reputation management tool, Canva, Microsoft products, Adobe suite
• Preferred experience with graphic design and video editing

Work Location:BGC, Taguig

Work Set- Up: Hybrid