KEY RESPONSIBILITIES
- Digital advertising campaigns: conceptualize, deploy, and iterate Facebook ad campaigns and SEM campaigns.
- For Google: AdWords, GDN, and Remarketing. Be knowledgeable in basic SEO and how it relates to creating remarkable content.
- For Facebook: Awareness, lead generation, or direct conversion campaigns using custom audiences and lookalikes. Bonus: Experience using the Facebook Marketing API.
- Manage our editorial content platforms such as our consumer blog and email newsletters (for consumers, merchants, and partners). Run effective email-based campaigns.
- Work with cross-functional teammates in merchandising, product development, graphic design, and digital commerce to execute holistic campaigns.
- Run A/B tests across campaigns to optimize performance and report the results of these tests.
- Measure and report the performance of campaigns in accordance with KPIs and ROI objectives.
QUALIFICATIONS & REQUIREMENTS
- 3+ years in digital and/or integrated marketing roles, with increasing responsibilities.
- Industry experience in retail, consumer goods, fashion, e-commerce, marketplaces, services, in either in-house or agency roles.
- BS/MS degree in business, marketing, engineering, or a related field
- Growth hacker mindset: Proven, hands-on experience working with common digital marketing platforms and tools, including but not limited to MailChimp, Facebook Pages, Ads & Business Manager, Shopify, Google Adwords, Hootsuite, Wordpress, Adobe Photoshop, Canva, Google Analytics, and other popular platforms.
- Experience leading and managing SEO/SEM, direct marketing, email marketing, FB/IG and GDN advertising campaigns
- Experience identifying underserved target audiences and creating campaigns that engage, inspire, and motivate potential users to a desired action.
- UI/UX design/development experience. Understands how to optimize web pages, landing pages, and user funnels. Experience mapping content to the buyer’s journey, to move leads from inquiry to opportunity and advocacy
Work Schedule: Day Shift
Work Setup: Hybrid
Location: | Makati City |
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Job type: | Permanent |
Emp type: | Full-time |