The Marketing Manager will oversee the strategic development, execution, and optimization of marketing initiatives aimed at enhancing brand equity, fostering strategic partnerships, and driving community engagement.
KEY RESPONSIBILITIES
You will:
- Develop and implement comprehensive marketing plans aligned with organizational goals and objectives.
- Conduct market research and analyze industry trends to identify growth opportunities.
- Collaborate with cross-functional teams to align marketing efforts with business strategies.
- Monitor and evaluate the performance of marketing campaigns, providing actionable insights and recommendations.
- Identify and establish partnerships with key stakeholders, including corporate entities, NGOs, and government organizations.
- Negotiate and manage partnership agreements to maximize mutual benefits.
- Build long-term relationships with partners to support community and business initiatives.
- Drive the creative ideation process for campaigns, ensuring innovative and compelling concepts.
- Oversee the creation of high-quality content and marketing materials, including digital and print assets.
- Work closely with design and content teams to ensure messaging aligns with brand identity and goals.
- Ensure consistency in brand messaging across all channels.
- Develop and manage the organization's branding guidelines and communication policies.
- Serve as the spokesperson or liaison for media inquiries and corporate announcements.
- Oversee the production of press releases, newsletters, and annual reports.
- Lead the development and implementation of community relations programs that align with corporate social responsibility (CSR) objectives.
- Act as the primary liaison with community leaders and local organizations.
- Measure and report on the impact of community projects to stakeholders.
- Organize events and activities to strengthen relationships with the community and promote organizational initiatives.
QUALIFICATIONS & REQUIREMENTS:
- You must be a college graduate in Marketing, Communications, or related fields.
- You must have at least 10 years of experience in Retail Marketing, Digital Marketing, Brand Marketing, Sponsorship, and alike.
- You must have a proven track record of developing and executing successful marketing campaigns.
- You must have excellent written and verbal communication skills.
Work Schedule: Regular shift (8am – 5pm)
Work Setup: Onsite, BGC, Taguig City
Location: | Taguig City |
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Job type: | Full-Time |
Emp type: | Full-time |
Job published: | 2025-01-16 |
Job ID: | 41943 |