Job title: Paid Media Lead
Job type: Full-Time
Emp type: Full-time
Industry: Media, Communications, and Entertainment
Functional Expertise: Sales & Marketing
Skills: marketing data analytics advertising
Location: Quezon City
Job published: 2025-05-13
Job ID: 43434

Job Description

The Paid Media Lead drives customer acquisition by managing advertising channels, optimizing ROI-driven campaigns, and overseeing affiliate strategy and budget allocation.

KEY RESPONSIBILITIES 

You will: 

  • Lead end-to-end paid media strategy, including budget planning and channel management
  • Monitor performance metrics to refine bidding strategies, creative assets, and audience targeting
  • Manage the technical setup and maintenance of paid media tracking systems
  • Collaborate with analytics teams on attribution modeling and performance insights
  • Stay informed on the latest updates and best practices across ad platforms

QUALIFICATIONS & REQUIREMENTS: 

  • You must have at least 5 years of experience in performance marketing. Experience in iGaming, sportsbook, or online casino preferred
  • You must have advanced knowledge of Meta Ads, Google Ads, TikTok Ads, and programmatic tools.
  • You must have strong skills in data analysis and campaign optimization. Affiliate or performance tracking background is a plus

 Work Schedule: Regular shift (8 am – 5 pm) 

Work Setup: Onsite, Quezon City