Job Description

JOB TITLE:  Brand Manager

The Brand Manager is tasked with creating brand strategies, managing product portfolios, conducting market analysis, leading marketing initiatives, and working with cross-functional teams to enhance brand growth and visibility.

KEY RESPONSIBILITIES 
You will: 

• Craft and implement innovative brand strategies that align with company goals.
• Monitor market trends and consumer behavior to adapt strategies accordingly.
• Oversee the performance and positioning of the product portfolio.
• Identify opportunities for product innovation, lifecycle management, and profitability improvements.
• Conduct in-depth market research to understand industry trends, competitor activities, and customer preferences.
• Leverage insights to make informed decisions that enhance brand performance.
• Plan, execute, and evaluate marketing campaigns across various channels, including digital platforms.
• Ensure campaigns are aligned with brand objectives and resonate with target audiences.
• Partner with internal teams such as sales, R&D, and supply chain to ensure seamless brand execution.
• Liaise with external agencies and stakeholders to amplify brand visibility and impact.
• Drive initiatives to enhance brand equity and expand market share.
• Measure the success of branding efforts using relevant KPIs and ROI metrics.

QUALIFICATIONS & REQUIREMENTS: 

• You must be a college graduate of Marketing, Business Administration, or a related field is required.
• You must have at least 3 years of experience in Brand Management, Marketing, and Product Development.
• You must have strong capabilities in Market Research and Analysis.
• You must have hands-on experience with Digital Marketing and Social Media Management.
• You must have exceptional communication and presentation skills.
• Prior experience in the pharmaceutical or healthcare industry is highly advantageous.

Work Schedule: Regular shift (8am – 5pm) 

Work Setup: Hybrid, Pasig City