Job Description

In this position, you will be responsible for generating leads, overseeing CRM workflows, implementing focused sales initiatives, and supporting desk-based sales efforts. Your role will be essential in discovering and developing new business prospects, fostering client relationships, and assisting the sales team in turning leads into customers.

KEY RESPONSIBILITIES 
You will: 

• Identify and research new lead opportunities through diverse sources such as online directories, social media, industry events, and proactive outreach methods, including cold calling, emailing, and LinkedIn engagement.
• Screen inbound leads and initiate contact to evaluate their suitability, level of interest, and likelihood to convert, using lead scoring to focus on the most promising prospects.
• Keep CRM systems up to date with precise and complete lead data, including contact information, lead stage, and communication history.
• Plan and run outbound lead generation campaigns across channels like email, cold calling, and social selling to connect with prospects and guide them through the sales cycle.
• Work closely with the sales team to transfer qualified leads, ensuring clear communication and alignment on sales objectives for a seamless handoff.
• Monitor and analyze lead generation performance metrics, such as conversion and response rates, to refine outreach efforts and improve effectiveness.
• Engage potential leads via email, phone, and social media to spark interest in the company’s offerings.
• Evaluate lead potential and sales readiness through initial discovery calls, leveraging a lead scoring system to focus on high-value prospects.
• Maintain accurate and timely records of all lead interactions and communications within the CRM system to ensure data consistency.
• Create and implement tailored email campaigns and outreach plans to build relationships and guide leads through the sales pipeline.
• Seamlessly hand off qualified leads to the sales team, sharing key insights and context from early conversations to improve conversion success.

 QUALIFICATIONS & REQUIREMENTS: 

• You must be a college graduate in Business, Marketing, Engineering, or a related field.
• You must have at least 1 year of relevant experience as a Business Development Specialist, preferably in a manufacturing setting.
• Strong understanding of lead generation tools and platforms (e.g., LinkedIn Sales Navigator, ZoomInfo, HubSpot, Salesforce).
• You must have experience generating outbound lead (cold calling, emailing, and social media outreach) and inbound lead qualification.
• You must have excellent communication skills (written and verbal) with a persuasive and professional demeanor.
• You must be proficient in Microsoft Office 365 business applications (Word, Excel, PowerPoint, Outlook, and Power BI).

 Work Schedule: Regular shift (8 am – 5 pm) 

Work Setup: Onsite, Alabang Muntinlupa City