Job Description

KEY RESPONSIBILITIES 
You will: 

• Ensure sales targets and product forecasts are met by setting clear market research objectives, defining the target audience, and developing marketing strategies that align with the brand identity within a specific market segment. Establish plans and goals for the assigned brand.
• Develop and propose strategic marketing programs, translate these into actionable tactical plans, and assess their effectiveness through regular business reviews with the Key Accounts Team and management.
• Create marketing and training materials in collaboration with advertising agencies and other marketing support partners.
• Conduct routine business reviews and field visits to retail outlets alongside the Key Accounts Team to assess market execution.
• Develop and present the Annual Marketing Plan, including product forecasts, sales budget, and recommended Advertising and Promotion (A&P) budget.
• Work closely with the Sales Team to identify opportunities for trade activities and promotional initiatives that drive sales.
• Carry out additional tasks or responsibilities as assigned by management to support the efficient and effective operation of the business. 

QUALIFICATIONS & REQUIREMENTS: 

• You must be a college graduate in Business, Marketing or a related field. Post-graduate course or diploma / MBA is an advantage.
• You must have at least 3 years of experience in Brand Management, preferably in an FMCG environment.
• You must have a good background in Market Research and Analysis; capable of launching new products and line extensions.
• You must have a working knowledge on Forecasting and Inventory Management 

Work Schedule: Regular shift (8am – 5pm) 

Work Setup: Hybrid, Makati or Sto. Tomas, Batangas (FPIP)