Job title: SEM / SEO Generalist
Job type: Full-Time
Emp type: Full-time
Functional Expertise: Sales & Marketing
Skills: marketing
Job published: 2025-12-02
Job ID: 48004

Job Description

KEY RESPONSIBILITIES

You will:

  • Conduct keyword research to identify high-value search terms aligned with business objectives.
  • Optimize website content, landing pages, and app store listings to improve search rankings and visibility.
  • Monitor and report on organic search performance using tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
  • Implement technical SEO best practices, including site speed optimization, schema markup, and mobile responsiveness.
  • Collaborate with content creators to produce SEO-friendly blog posts, articles, and web copy that drive engagement and traffic.
  • Plan, create, and manage paid search campaigns across platforms such as Google Ads and Bing, ensuring alignment with performance KPIs.
  • Optimize ad copy, targeting, and bidding strategies to maximize ROI and campaign effectiveness.
  • Track, analyze, and report on campaign performance, providing actionable insights for continuous improvement.
  • Manage advertising budgets and ensure campaigns deliver against agreed objectives.
  • Stay updated on SEO and SEM trends, algorithm changes, and industry best practices to maintain competitive advantage.
  • Collaborate with design, product, and development teams to align SEO/SEM strategies with overall company goals.

 

QUALIFICATIONS & REQUIREMENTS

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 2–4 years of experience in SEO, SEM, or digital marketing.
  • Strong understanding of Google Analytics, Google Search Console, Google Ads, and keyword research tools.
  • Knowledge of HTML, CSS, JavaScript, and content management systems such as WordPress or similar.
  • Strong analytical, problem-solving, and project management skills.
  • Ability to interpret data and provide actionable insights for optimization.
  • Excellent communication skills and ability to collaborate across teams.
  • Experience in fintech, e-commerce, or crypto is a plus.
  • Highly proactive mindset with strong ownership, attention to detail, and ability to manage multiple projects under tight deadlines.

 

Work Schedule: Flexible (Can start between 8am to 11am).

Work Setup: Hybrid (3 days onsite, 2 days work from home)