Job title: Senior CRM Marketing Specialist
Job type: Full-Time
Emp type: Full-time
Functional Expertise: Sales & Marketing
Skills: marketing
Job published: 2025-12-02
Job ID: 48003

Job Description

KEY RESPONSIBILITIES

You will:

  • Plan and execute impactful CRM campaigns that drive customer engagement and retention.
  • Master and leverage CRM tools to manage customer journeys effectively and optimize lifecycle touchpoints.
  • Analyze customer data to support CRM strategies, providing actionable insights that enhance engagement and retention.
  • Collaborate closely with internal teams—including marketing, product, and customer experience—to refine user funnels and improve retention strategies.
  • Draft, edit, and optimize content for email, push notifications, and SMS, ensuring alignment with the brand’s voice and tone.
  • Design and refine customer journey maps that reflect key touchpoints and deliver improved user experiences.

 

QUALIFICATIONS & REQUIREMENTS

  • 2–4 years of experience working with CRM tools, particularly CleverTap and Vero.
  • Strong analytical skills with the ability to interpret data and translate insights into actionable CRM strategies.
  • Deep passion for cryptocurrency, blockchain technology, and the decentralized Web3 ecosystem, with a solid understanding of key concepts and trends.
  • A proactive, collaborative attitude, ready to work across teams and adapt to the fast-paced nature of the crypto industry.
  • Excellent communication skills and attention to detail in content creation and campaign execution.

 

Work Schedule: Flexible (Can start between 8am to 11am).

Work Setup: Hybrid (3 days onsite, 2 days work from home)