Job Description
The Digital Marketing Executive drives successful digital marketing campaigns, optimizing performance, and ensuring impactful results across multiple platforms.
KEY RESPONSIBILITIES
You will:
- Develop, implement, and manage comprehensive digital advertising strategies across multiple channels with a strong focus on LinkedIn and Google.
- Optimize campaigns for maximum performance, including cost-per-lead (CPL), click-through rate (CTR), and conversion rate.
- Utilize Pardot for lead processing, nurturing, email marketing, automation and surfacing insights over the customer’s sales cycle.
- Monitor and analyze campaign performance data, creating detailed reports and actionable insights.
- Collaborate with cross-functional teams to align digital advertising efforts with overall marketing strategies.
- Conduct testing to identify and implement the most effective ad creative and landing pages.
- Ensure best practice is implemented at every stage of roll out.
- Stay updated with the latest industry trends, tools, and best practices in digital advertising.
QUALIFICATIONS
- Bachelor's degree
- Proven experience in managing LinkedIn Ads and Google Ads campaigns.
- Proficiency in Pardot and its various functionality.
- Strong analytical skills with the ability to interpret data and make data-informed decisions.
- Excellent communication and collaboration skills.
- Ability to thrive in a fast-paced, results-oriented environment.
- Relevant certifications in are a plus.
Location: BGC, Taguig
Set-up: Hybrid
Schedule: UK/APAC Shift