The Marketing Data Analyst will assist the Marketing team with data reporting, performance analysis, and insights generation. This role involves gathering, analyzing, and presenting data to enhance marketing performance, monitor key metrics, and support data-driven decision-making.

 KEY RESPONSIBILITIES 

You will: 

• Aggregate and consolidate marketing performance data from platforms such as Meta, Google, TikTok, Programmatic DSPs, and CRM systems.
• Build and maintain real-time dashboards and reports using Google Data Studio, Tableau, Power BI, or Excel to track key metrics such as CTR, CPC, ROAS, DAU, and retention rates.
• Evaluate paid media, organic traffic, and CRM data to generate insights that optimize marketing strategies.
• Maintain data integrity by verifying sources and validating campaign performance metrics.
• Analyze and report on A/B test results for ad creatives, landing pages, and audience segmentation.
• Monitor ad spend in relation to performance efficiency, contributing to budget allocation and ROI optimization.
• Prepare weekly and monthly reports, identifying trends, anomalies, and opportunities for improvement.
• Partner with Performance Marketing, CRM, and Social Media teams to refine user acquisition and retention strategies.

 QUALIFICATIONS & REQUIREMENTS: 

• You must have a Bachelor’s degree in Data Analytics, Marketing, Business, Statistics, or a related field. Fresh graduates with relevant data experience (internships, coursework, or projects) are encouraged to apply. Experience in sportsbook, casino, or digital marketing industries is advantageous but not mandatory.
• You must be proficient in Google Data Studio, Tableau, Power BI, and Excel/Google Sheets (pivot tables, VLOOKUP, advanced formulas).
• You must have a strong knowledge of marketing performance metrics, including CTR, CPC, CPM, ROAS, LTV, and DAU. Familiarity with Google Analytics, Meta Ads Manager, TikTok Ads, and CRM platforms is a plus.
• You must have an understanding of SQL, and data querying is beneficial but not required.
• You must have excellent attention to detail, problem-solving skills, and ability to work with large datasets.

 Work Schedule: Regular shift (8 am – 5 pm) 

Work Setup: Onsite, Quezon City

The CRM & Retention Specialist will enhance user engagement, reactivation, and loyalty through targeted SMS campaigns and social engagement strategies. This role focuses on increasing Daily Active Users (DAU) by leveraging SMS tools for personalized re-engagement, incentive-based activations, and viral growth strategies to maximize retention.

KEY RESPONSIBILITIES 

You will: 

• Boost Returning Users via SMS & Social Engagement – Deploy weekly SMS campaigns with event reminders, trending content, and interactive challenges to drive user activity.
• Reactivation of Inactive Users – Segment users based on inactivity periods (7, 14, 30 days) and send personalized win-back messages with exclusive offers to encourage re-engagement.
• Retention Offers & Incentives – Design and execute behavior-driven retention campaigns, including streak-based rewards, VIP perks, and surprise bonuses to enhance user loyalty.
• Viral & Growth Activations via SMS – Promote giveaways, referral programs, and influencer-led challenges through SMS to expand reach and increase engagement. Integrate SMS into trending campaigns to maximize virality and DAU impact.
• Performance Analysis & Optimization – Track SMS open rates, response rates, reactivation success, and DAU trends, refining campaigns based on data-driven insights.

 QUALIFICATIONS & REQUIREMENTS: 

• You must have at least 3 years of experience in CRM, retention marketing, or SMS marketing. Experience in sportsbook, casinos, or other high-frequency digital platforms is a plus.
• You must have strong expertise in SMS campaign management, automation tools, and performance tracking.
• You must have experience in user segmentation and developing personalized reactivation strategies.
• You must have a proven ability to create and execute high-impact retention offers tailored to user behavior.
• You must have a deep understanding of engagement strategies, rewards programs, and viral marketing techniques.
• You must be proficient in SMS analytics tools to track performance metrics (open rates, CTRs, reactivation tracking).
• You must be highly data-driven, analytical, and results-oriented, with a passion for user retention and engagement growth.

 Work Schedule: Regular shift (8 am – 5 pm) 

Work Setup: Onsite, Quezon City

The Digital Creative Designer is responsible for crafting visually compelling assets for advertising, social media, and retention campaigns. The individual will collaborate with performance marketing, social media, and CRM teams to enhance Daily Active Users (DAU) through impactful design.

KEY RESPONSIBILITIES 

You will: 

• Develop high-converting ad creatives for Meta, Google, TikTok, and programmatic platforms, leveraging A/B testing to improve click-through rates (CTR) and reduce cost-per-click (CPC).
• Design engaging visuals, including carousels, reels, and stories, aligned with trending topics and user-generated content (UGC) formats to boost organic reach and audience interaction.
• Create branded materials for KOLs (Key Opinion Leaders), PR campaigns, and strategic partnerships, ensuring consistency in brand identity and credibility.
• Develop promotional banners and engagement-driven graphics for loyalty programs and reactivation campaigns, enhancing user retention.
• Analyze the impact of visual assets on engagement, ad performance metrics (CTR, CPC), and DAU growth, refining designs based on data-driven insights.

 QUALIFICATIONS & REQUIREMENTS: 

• You must have at least 3 years of experience in graphic design for digital marketing, advertising, or social media.
• You must be proficient in Adobe Creative Suite (Photoshop, Illustrator, After Effects) or similar design tools.
• You must have a strong understanding of ad creative optimization for paid media campaigns.
• You must have experience creating visuals for performance marketing, retention initiatives, and social media engagement.
• You must have the ability to blend creativity with data-driven design decisions to maximize impact.
• You must have experience with influencer marketing and PR campaigns, and CRM design is a plus.
• You must be highly creative, detail-oriented, and results-driven, with a strong grasp of digital trends and brand storytelling.

 Work Schedule: Regular shift (8 am – 5 pm) 

Work Setup: Onsite, Quezon City

The Performance Marketing Lead is responsible for spearheading user acquisition, optimizing advertising investments, and driving revenue growth through strategic digital marketing initiatives. The primary objective is to enhance Daily Active Users (DAU) while ensuring cost-effective growth through media buying, creative experimentation, and budget management.

KEY RESPONSIBILITIES 

You will: 

• Manage and scale advertising efforts across Meta, Google, TikTok, and Programmatic DSPs, increasing ad spend while maintaining a profitable Customer Acquisition Cost (CAC).
• Continuously evaluate performance to enhance efficiency.
• Conduct A/B testing to refine ad creatives, headlines, calls to action (CTAs), and promotional offers.
• Ensure creative assets align with trending topics and sports events to maximize user engagement.
• Develop and grow affiliate networks (CPA, revenue share) while onboarding new media buyers and traffic sources.
• Optimize tracking to assess performance and diversify acquisition channels.
• Implement remarketing campaigns via push notifications, SMS, and other channels to re-engage dormant users.
• Utilize lookalike audiences and high-value user segments to drive reactivation efforts.
• Allocate marketing budgets based on real-time performance metrics.
• Conduct weekly audits to balance spend efficiency with DAU growth, ensuring a target return on ad spend (ROAS) is achieved. 

QUALIFICATIONS & REQUIREMENTS: 

• You must have at least 5 years of experience in performance marketing, digital advertising, or user acquisition. Experience in the sportsbook or sports betting industry is a plus.
• You must have expertise in paid media buying across Meta, Google, TikTok, and Programmatic DSPs.
• You must have a strong background in A/B testing, conversion rate optimization, and ad creative performance analysis.
• You must have experience with affiliate marketing, CPA networks, and traffic partnerships.
• You must have a proven ability to scale ad budgets efficiently while maintaining profitability.
• You must be proficient in tracking and analytics tools such as Google Analytics, UTM tracking, MMPs, and Meta Ads Manager.
• You must have an analytical mindset with a strong data-driven approach and expertise in DAU growth strategies.

Work Schedule: Regular shift (8 am – 5 pm) 

Work Setup: Onsite, Quezon City

KEY RESPONSIBILITIES

You will:

• Coordinating with Clients (primary for East Cluster including Philippines, Vietnam, and Cambodia; secondary to other Clusters with spare capacity), agencies and internal teams, resolving problems quickly and communicating effectively
• Work on adaptation campaign works, including coordination between Client/agency and Business Affairs team from the Philippines.
• Strive for better client and stakeholder relations
• Work closely with Account Managers and Senior Account Managers on P&L, forecast and budgeting.
• Handle all aspects of client campaigns from planning through to delivery
• Manage and monitor timelines and deadlines, set realistic client expectations, proactively chase and interrogate delays 
• Escalate issues to the  (Account Manager, Group Account Director, and Senior Account Manager)
• Demonstrate a clear understanding of brand
• Distribute contact reports and agendas
• Manage multiple numbers of jobs and projects at any one time, all at different stages and with other requirements.
• Liaise with the Team, transcreation team and studios, ensuring all stakeholders are kept up-to-date on the progress of their work
• Liaise with various creative agencies to source master artwork and resolve queries and issues
• Proven ability to make informed decisions and problem-solve based on sound knowledge • Book and schedule work for the studio and ensure timelines are on track and met and work produced is of the highest standard. 

QUALIFICATIONS & REQUIREMENTS:

• At least 3+ years in an advertising/production environment, including ASC clearance
• Exposure in print projects (OOH, KVs, ATL), Digital (social media & web), and Production (shoots, commercials, videos)
• Strong numeracy skills
• Sound technical understanding of client requirements
• Prioritization, time management and attention to detail
• Focusing on continuous improvement, delivering excellent quality and high levels of customer service
• Resilience and ability to work under pressure
• Excellent negotiation and problem-solving skills
• Strong interpersonal skill 

Work Schedule: Regular shift 
Work Setup: Hybrid 

The System Administrator and Data Protection Officer (DPO) role combines expertise in IT Infrastructure management with a deep understanding of data protection regulations and confidentiality, and maintaining robust IT infrastructure, enforcing data privacy policies, and fostering a secure and compliant technology environment.

KEY RESPONSIBILITIES

You will:

System Administration

• Design, implement, and maintain IT infrastructure, including servers, networks, storage, and backup systems.
• Oversee system performance, reliability, and security.
• Troubleshoot complex technical issues and provide solutions to ensure minimal downtime.
• Manage user accounts, permissions, and access controls across multiple platforms.
• Plan and execute upgrades, patches, and system migrations with minimal disruption.
• Develop and maintain IT policies, procedures, and documentation.
• Collaborative with vendors and service providers to ensure optimal system performance.
• Lead disaster recovery and business continuity planning.

Data Protection Officer Responsibilities

• Ensure compliance with data protection laws, and privacy assurance compliance, or relevant regional regulations.
• Develop and enforce protection policies and procedures across the organization.
• Conduct data protection impact assessments (DPIAs) and risk assessments.
• Act as the point of contact for data privacy best practices and ensure employee training on confidentiality and security protocols.
• Monitor and report on data breaches and oversee incident response.
• Maintain records of processing activities (RoPA) and ensure lawful data collection and processing.

Work Location: Paranaque
Work Schedule: Monday to Friday | Onsite | Day Shift