Job Description

We are looking for an experienced and strategic Brand Managers to develop and implement marketing activities that increase brand value, awareness and market share. As a Brand Manager you will work closely with different teams to create and execute marketing initiatives that resonate with the target market and increase sales. You should have a good understanding of consumer behavior, be up to date on market trends and continuously monitor competitor activity.

Key Responsibilities

You will:

• Research and analyze consumer behavior, market trends and competitor activity.
• Establish budgets, performance specifications and sales estimates.
• Develop and implement strategies that resonate with the target market.
• Plan and execute marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
• Build brand awareness and increasing brand value and profitability.
• Increase product sales and market share.
• Measure and report on campaign performance and assessing KPIs and ROI.
• Collaborate with different teams such as Marketing and Creatives, Research & Development, Purchasing and Sales Team. 
• Oversee the production of advertisements, promotional materials and mail campaigns.
• Ensure that messaging and marketing activities are aligned with brand and company values.

QUALIFICATIONS:

• Degree in business, marketing or related field. Has good educational record and has shown the ability to learn and adjust as displayed in past work experiences
• Preferably with 3 to 5 years of related work experience in FMCG industry.
• Experience in end-to-end brand management, marketing strategies and new product development
• Previous experience in managing and leading teams.