Job title: POOLING - Brand Managers
Job type: Full-Time
Emp type: Full-time
Industry: Consulting and Professional Services
Functional Expertise: Sales & Marketing
Skills: Brand Management Product Development Consumer insighting Brand Positioning Marketing Mix Management FMCG
Location: Makati City
Job published: 2024-07-04
Job ID: 38199

Job Description

We are looking for an experienced and strategic Brand Managers to develop and implement marketing activities that increase brand value, awareness and market share. As a Brand Manager you will work closely with different teams to create and execute marketing initiatives that resonate with the target market and increase sales. You should have a good understanding of consumer behavior, be up to date on market trends and continuously monitor competitor activity.

Key Responsibilities

You will:

  • Research and analyze consumer behavior, market trends and competitor activity.
  • Establish budgets, performance specifications and sales estimates.
  • Develop and implement strategies that resonate with the target market.
  • Plan and execute marketing initiatives including campaigns, events, sponsorships and corporate social responsibility programs.
  • Build brand awareness and increasing brand value and profitability.
  • Increase product sales and market share.
  • Measure and report on campaign performance and assessing KPIs and ROI.
  • Collaborate with different teams such as Marketing and Creatives, Research & Development, Purchasing and Sales Team. 
  • Oversee the production of advertisements, promotional materials and mail campaigns.
  • Ensure that messaging and marketing activities are aligned with brand and company values.


  • Degree in business, marketing or related field. Has good educational record and has shown the ability to learn and adjust as displayed in past work experiences
  • Preferably with 3 to 5 years of related work experience in FMCG industry.
  • Experience in end-to-end brand management, marketing strategies and new product development
  • Previous experience in managing and leading teams.