Job title: Marketing Manager
Job type: Full-Time
Emp type: Full-time
Industry: Consumer Retail
Functional Expertise: Sales & Marketing
Skills: marketing brand management content creation
Location: Pasig City
Job published: 2025-03-10
Job ID: 43046

Job Description

The Marketing Manager will be responsible for developing and executing strategic marketing initiatives to enhance brand awareness, drive customer engagement, and increase sales. This role will oversee digital and traditional marketing channels, campaign execution, and brand partnerships while ensuring alignment with the company’s overall business objectives.

 KEY RESPONSIBILITIES 
You will: 

  • Develop and implement marketing strategies to strengthen brand positioning and drive business growth.
  • Lead end-to-end campaign planning, execution, and performance analysis across digital, social media, and traditional channels.
  • Manage and optimize social media presence, content creation, and community engagement.
  • Oversee influencer partnerships, brand collaborations, and sponsorships to expand brand reach.
  • Conduct market research and competitor analysis to identify trends, customer preferences, and business opportunities.
  • Develop promotional strategies, including advertising, events, and product launches.
  • Work closely with sales, product development, and creative teams to ensure cohesive brand messaging.
  • Monitor marketing budgets and allocate resources effectively to maximize ROI.
  • Analyze marketing performance metrics and prepare reports with actionable insights.

 QUALIFICATIONS & REQUIREMENTS: 

  • You must be a graduate with a bachelor’s degree in business administration, marketing, or a related field.
  • You must have experience in marketing, preferably in the food & beverage or consumer goods industry.
  • You must have a strong understanding of digital marketing, content strategy, and social media management.
  • You must have the ability to analyze data, identify trends, and make data-driven decisions.
  • You must have experience with marketing tools, CRM platforms, and analytics software.

 Work Schedule: Regular shift (8 am – 5 pm) 

Work Setup: Hybrid; Pasig City