Job Description

The Business Development Manager (BDM) is responsible for driving commercial growth, strengthening retail partnerships, and ensuring excellent trade execution within beauty and personal care retail channels across the Visayas region.

KEY RESPONSIBILITIES:

You will:

• Regional Business Management & Growth
  • Deliver sales targets and business KPIs across multiple channels (department stores, specialty retailers, lifestyle and beauty accounts, and potential emerging channels).
  • Forecast, plan, and execute regional business strategies aligned with national brand objectives.
  • Identify business gaps, propose interventions, and implement growth levers to maximize sell-in and sell-out performance.
• Sell-Out, Trade Execution & BA Performance
  • Oversee and optimize sell-out performance across all stores within the region.
  • Conduct regular trade visits to evaluate retail execution, merchandising compliance, and promotional implementation.
  • Collaborate with the COO, Retail Operations Manager, and Marketing Director to address BA capability gaps and support campaign executions.
• Key Account Management – Visayas
  • Serve as the primary point of contact for Visayas regional key accounts (department stores, chain retailers, and other major outlets).
  • Build strong relationships with category managers and buyers to negotiate listings, pricing, trade terms, and visibility programs.
  • Manage account business reviews, performance tracking, and joint business planning.
  • Ensure alignment between retailer priorities and brand objectives.
• Retail Expansion & Leasing Coordination
  • Coordinate with mall leasing teams to identify store expansion opportunities, secure counter placements, and negotiate rental terms as needed.
  • Assess market viability for new counters or store formats and provide data-driven recommendations to leadership.
• Reporting & Performance Management
  • Prepare accurate sales forecasts, performance dashboards, and business analyses for management review.
  • Track and evaluate promotion effectiveness, store productivity, inventory levels, and category performance.

Qualifications & Requirements

• Minimum 3 years of experience in FMCG/CPG sales, trade marketing, or account management especially in the beauty, cosmetics, or personal care category.
• Background in a multinational company (MNC) or a major local CPG organization
• Proven experience managing regional retail accounts—preferably in the Visayas region.
• Strong commercial skills: negotiation, forecasting, data analysis, and business planning.
• Excellent communication and relationship-building skills.
• Willingness to travel extensively around Visayas.

Location: Cebu City

Work Set-up: Hybrid-field

Schedule: Monday to Friday | 9am to 6pm