The CRM & Retention Specialist will enhance user engagement, reactivation, and loyalty through targeted SMS campaigns and social engagement strategies. This role focuses on increasing Daily Active Users (DAU) by leveraging SMS tools for personalized re-engagement, incentive-based activations, and viral growth strategies to maximize retention.
KEY RESPONSIBILITIES
You will:
- Boost Returning Users via SMS & Social Engagement – Deploy weekly SMS campaigns with event reminders, trending content, and interactive challenges to drive user activity.
- Reactivation of Inactive Users – Segment users based on inactivity periods (7, 14, 30 days) and send personalized win-back messages with exclusive offers to encourage re-engagement.
- Retention Offers & Incentives – Design and execute behavior-driven retention campaigns, including streak-based rewards, VIP perks, and surprise bonuses to enhance user loyalty.
- Viral & Growth Activations via SMS – Promote giveaways, referral programs, and influencer-led challenges through SMS to expand reach and increase engagement. Integrate SMS into trending campaigns to maximize virality and DAU impact.
- Performance Analysis & Optimization – Track SMS open rates, response rates, reactivation success, and DAU trends, refining campaigns based on data-driven insights.
QUALIFICATIONS & REQUIREMENTS:
- You must have at least 3 years of experience in CRM, retention marketing, or SMS marketing. Experience in sportsbook, casinos, or other high-frequency digital platforms is a plus.
- You must have strong expertise in SMS campaign management, automation tools, and performance tracking.
- You must have experience in user segmentation and developing personalized reactivation strategies.
- You must have a proven ability to create and execute high-impact retention offers tailored to user behavior.
- You must have a deep understanding of engagement strategies, rewards programs, and viral marketing techniques.
- You must be proficient in SMS analytics tools to track performance metrics (open rates, CTRs, reactivation tracking).
- You must be highly data-driven, analytical, and results-oriented, with a passion for user retention and engagement growth.
Work Schedule: Regular shift (8 am – 5 pm)
Work Setup: Onsite, Quezon City
Location: | Quezon City |
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Job type: | Full-Time |
Emp type: | Full-time |
Job published: | 2025-03-31 |
Job ID: | 43436 |